This Privacy Policy describes how Choose Better Daily ("we," "us," or "our") collects, uses, and shares information about you when you visit choosebetterdaily.com (the "Site").

Information We Collect

Information you provide

We may collect your email address if you voluntarily provide it — for example, when you request a PDF download of a checklist or provide your email to receive quiz results. We do not require account creation to use this Site.

Information collected automatically

When you visit the Site, we automatically collect certain information including:

  • Pages visited, time spent on pages, and navigation paths
  • Device type, operating system, and browser
  • IP address (anonymized where required by law)
  • Referral source (how you arrived at the Site)

This information is collected via Google Analytics 4 and Google Tag Manager, and may also be collected via the Meta Pixel for advertising purposes.

How We Use Your Information

  • To understand how visitors use the Site and improve content
  • To measure the performance of content and make editorial decisions
  • To send you requested content (e.g., PDF checklists) via email if you opt in
  • To serve relevant advertising on platforms like Facebook and Google, using pixel-based tracking

Cookies and Tracking Technologies

We use cookies and similar tracking technologies including:

  • Analytics cookies — Google Analytics 4 for site usage analytics
  • Advertising cookies — Meta Pixel for Facebook/Instagram advertising measurement and retargeting
  • Functional cookies — To remember your checklist progress (stored in your browser's localStorage)

You can opt out of analytics and advertising cookies using the cookie consent banner when you first visit the Site. Declining will prevent analytics and advertising pixels from firing.

Information Sharing

We do not sell your personal information. We may share information with:

  • Service providers — Google (Analytics, Ads), Meta (Ads), Vercel (hosting), Sanity (CMS)
  • Affiliate networks — When you click an affiliate link, the retailer or network may set their own cookies

Your Rights

GDPR (EU/UK residents)

You have the right to access, rectify, erase, restrict processing of, and port your personal data. You also have the right to object to processing and to withdraw consent at any time. To exercise these rights, contact us.

CCPA (California residents)

You have the right to know what personal information we collect, to delete your personal information, and to opt out of the sale of personal information (we do not sell personal information). You have the right not to be discriminated against for exercising these rights.

Data Retention

Analytics data is retained per Google's and Meta's standard retention policies. Email addresses collected for checklist delivery are not retained beyond delivery unless you explicitly subscribe to further communications.

Children's Privacy

This Site is not directed to children under the age of 16. We do not knowingly collect personal information from children.

Changes to This Policy

We may update this Privacy Policy from time to time. The updated date at the top of this page reflects the date of the most recent changes. Continued use of the Site after changes constitutes acceptance of the updated policy.

Contact

For privacy questions or to exercise your data rights, contact us through the About page.